Entity.ID · decision studio

Terminology Studio

The brand vocabulary side-by-side. For each decision, tap the term you want — it locks that axis (one choice each). Pick your favorite taglines too. When you're done, hit Copy for HusAgent and I'll align every page's copy to your direction.

How to read it: under each option, used by shows which themes already use that term. Your choices don't have to match the majority — pick what you want the brand to be. Nothing is saved anywhere but your device until you copy it to me.

The decisions

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Taglines & headlines every one-liner across the approaches · ★ the ones you like

Say this, not that the non-negotiable lexicon (from the brief)

SayNotWhy

Anything to add?

Free-text notes ride along with your picks when you copy.