Chapter 01 — The reality

You have a venture.
It just isn't official yet.

shared docs, v14_FINAL Anjali's personal bank account equity: "we'll figure it out" decisions by group chat

Meet Tarka Labs — Anjali, Faisal, and Lucia, a three-person product studio with paying clients and no structure. This is the story of how they became a real company, in the order that actually made sense.

ANAnjali 40% FAFaisal 35% LULucia 25%
Scroll — their first step
02

Chapter 02 — Ten minutes in

Name it.

The first thing Tarka Labs did wasn't paperwork. They claimed a name and got a public page — an address anyone can look up, from a client running due diligence to a future investor.

tarka-labs.venture.public.entity.id
app.entity.id/form
Naming the venture in the formation wizard

Step 1 of 7 — the whole formation takes minutes, not weeks.

03

Chapter 03 — The conversation everyone avoids

Agree on the rules.

Handshake equity kills more startups than competitors do. Tarka Labs wrote theirs down once — ownership, decisions, and what happens when people disagree — in one constitution, from a template.

AN — 40%
FA — 35%
LU — 25%
Anjali 40% Faisal 35% Lucia 25%
app.entity.id/governance
Governance — proposals and decisions

Every proposal and vote lands in the venture's permanent record.

04

Chapter 04 — Month two

Operate like a real company.

Client money stopped flowing through Anjali's personal account. The venture opened its own treasury with multi-approval controls — and when a first angel showed interest, they ran the raise with built-in agreements and investor records.

app.entity.id/treasury
Treasury with multi-approval controls

Treasury — hold, send, and track funds together.

app.entity.id/fundraising
Fundraising with investor records

Fundraising — agreements and investor records, built in.

05

Chapter 05 — When it mattered

Incorporate when it matters.

Eight months in, a lead investor asked for a C-Corp. For most teams that means weeks of untangling who owns what and who agreed to which terms. For Tarka Labs it was an upgrade, not a rebuild.

The venture — month 8

  • 3 verified members, 40/35/25
  • 27 recorded decisions
  • Treasury history, every approval
  • Signed investor agreements

Tarka Labs, Inc. — day 1

  • Same members, same cap table
  • Same records, now under a C-Corp
  • Diligence answered from history
  • Nothing to rebuild

Their records, members, and history carried over on incorporation day — the venture simply became the company it already was.

Chapter 06 — Your turn

Your venture is already real.
Make it official.

Name it, agree on the rules, and start operating today — free, in minutes.

your-venture.venture.public.entity.id
DRAFT V3Founder journeyfor internal review, 2026-07-02