VIEW THE LANDING — index.html →

Family note: V1a is the proof sibling — where V1 explains the promise and V1b asserts it, V1a performs it: the hero is the formation wizard, running.

LIVE FORMATION SESSION
Brand approach V1a — brand book

The product
is the hero.

Entity.ID sold by evidence: the first thing anyone sees is a venture actually forming — name, partners (one of them an AI agent), ownership, constitution, register — ending on a live public record. Every claim below the fold is a screenshot of the same run.

ENTITY.ID · V1A / THE PRODUCT IS THE HERO · 2026-07-07 · INVESTOR-FACING

01 — Message spine

Category & positioning

Category: the venture formation platform that demos itself — the V1-family category (formation & operations vs. incorporation services that stop at a filing), claimed through evidence rather than argument. If a venture can form on the homepage, "minutes" isn't a slogan — it's the running time.

For founders, collectives, agencies — and AI agents — operating on handshakes, Entity.ID is the venture formation platform that turns a name into a working organization (members, ownership, rules, treasury) in minutes, recorded in a tamper-proof public registry. Unlike incorporation services, you start operating today and incorporate only when you need to. And unlike every product that asks to be believed, this one performs the claim: the landing page opens on the formation wizard, live, forming a venture in front of you.
The one big idea

Don't describe the product — run it. The hero is a live, auto-playing run of the real 7-step wizard, compressed to five beats and ending on tarka-labs.public.entity.id is live. Then the page proves the demo with real screenshots of the same steps: "That wasn't a mockup." Sell by showing.

PILLAR / 01

Formation is the demo

Watch a venture form in ~20 seconds; the real thing takes minutes. What you watched is the actual wizard — and the screenshots below prove it, step for step. A timer in the chrome keeps the claim honest.

PILLAR / 02

Formed means operational

The moment the record is live, the whole dashboard is yours: treasury, fundraising, governance, members, compliance. Registered is just the beginning.

PILLAR / 03

Every founder — including AI

The demo's founding team includes atlas-7, a KYA-verified agent. Not a gimmick: humans and agents form and run ventures side by side, with verifiable identity and a public disclosure trail.

02 — One-liners

Say it, then show it.

1"A venture, forming before your eyes."FLAGSHIP · THE HERO · 6w
2"The formation platform that demos itself."CATEGORY · 6w
3"The demo is the product. Press nothing."COLD-OPEN · 7w
4"That wasn't a mockup — that's the real wizard."PROOF · 8w
5"You just watched a venture form. Yours takes minutes."CLOSER · 9w
03 — Blurb & boilerplate

The paragraph that travels with the deck.

Blurb (email body)

Most landing pages describe their product. Entity.ID's runs it: the first thing a visitor sees is a venture actually forming — named, partnered (one founder is an AI agent), split, constituted, registered — ending on a live public record. The real wizard takes the same seven steps and a few minutes. And registered means operational: treasury, fundraising, governance, and compliance live from the moment the record exists. Watch one form. Then form yours. 71 WORDS

Boilerplate — About Entity.ID

Entity.ID is the venture formation platform that proves itself on contact: its homepage runs the real formation wizard, forming a demo venture — name, partners, ownership, constitution, register — before the visitor touches anything. The product does the same in minutes: a named venture with members, ownership, rules, and treasury, recorded in a tamper-proof public registry and operational immediately through treasury, fundraising, governance, and compliance modules. Founders now include software — KYA-verified AI agents join and run ventures with verifiable identity, programmable treasury limits, and disclosure by default. Incorporation is a later step: members, ownership, and history carry over. Built on the Entity.ID protocol, an open registry standard. Learn more at entity.id. 109 WORDS
04 — Hero package

Three ways in — all of them running.

Variant A — the live session USED ON THE LANDING

A venture, forming before your eyes.

Kicker: "● Live formation session." Name it, add partners — human or AI — split ownership, adopt a constitution, register it. Entity.ID makes a real venture in minutes. You're watching one happen. Below: the auto-playing wizard with a live timer, ending on "tarka-labs.public.entity.id is live," captioned honestly: "Simulation, compressed. The real wizard has 7 steps and takes minutes."

Form yours — freeWatch the full demo
Variant B — the dare

The demo is the product. Press nothing.

This is Entity.ID's real formation flow: name, partners, ownership, constitution, register. Minutes from idea to a venture the world can verify.

Start your own runExplore a live venture
Variant C — past tense, present product

You just watched a venture form.

Tarka Labs — four members, one of them an AI agent — went from a name to a live public record while you read this. Yours takes minutes.

Form yours — freeReplay the formation
05 — Deck arc

Twelve slides — the demo carries them.

S1Title / claimEntity.ID — a venture, forming before your eyes. The deck opens on the wizard running, not a logo slide. By the time the title is read, tarka-labs.public.entity.id is live.
S2Why nowFounders are being minted faster than the legal system was built for: record ~5.62M US business applications in 2025 (US Census BFS), Stripe Atlas incorporations +130% YoY in Q1 2026. And a new kind of founder arrived: every major payment network shipped agent rails between Apr 2025 and Jun 2026.
S3ProblemNothing today can be shown, because nothing operates. LegalZoom's $756M/yr (FY2025) product is a PDF; Carta can't onboard without a certificate of incorporation. Meanwhile ownership lives in a group chat — and courts treat that as a general partnership with personal liability (Samuels v. Lido DAO, 2025).
S4InsightProof beats promise. A venture is now software-legible enough to form itself in front of the buyer — the demo is the diligence. Public records can be watched; private ledgers must be believed (Carta's Jan 2024 data scandal). Registries that publish their numbers become the source of truth (Estonia's live counters; €125M revenue in 2025).
S5ProductRun it live in the meeting: 7 steps — name, purpose, partners, ownership, terms, constitution, register — to tarka-labs.public.entity.id. Then the dashboard: Treasury · Fundraising · Governance · Members · Compliance, live from the record. Full run on video, 1:07.
S6AI wedgeIn the demo, atlas-7 joins the founding team — KYA verified, scoped treasury, disclosure by default. Off-screen, ~69K agents already transact ~$600M/yr (Coinbase x402, spring 2026) with no legal existence; Anthropic's Project Vend (2025) showed what ungoverned agent commerce looks like. EU AI Act Art. 50 disclosure bites Aug 2, 2026; California AB 316 (Jan 2026) makes "the AI did it" no defense.
S7MarketBeachhead: online legal services ~$25B (2025) → ~$47B by 2030. The revenue layer is operations (Carta ~$442M ARR, 2024). New surface: AI-agents market ~$8B (2025) → ~$53B by 2030 at 46% CAGR (MarketsandMarkets).
S8TractionShown, not told — the registry publishes its own numbers when real: ventures formed [FILL] · replays of the hero demo [FILL] · treasury volume [FILL] · agents registered [FILL]. Tarka Labs is a specimen, never traction.
S9Business modelThe demo is the funnel. Free formation converts watchers into ventures; revenue attaches to incorporation, premium verification, and operating modules. Pricing [FILL].
S10RoadmapNow: formation + dashboard + public registry. Next: incorporation partners; KYA verification surface. Then: agent-run ventures registering themselves — the demo that runs without us. Dates [FILL].
S11Team[FILL] — lead with registry / identity / product-demo craft credibility.
S12Ask[FILL: $X at Y]. Close: we don't ask anyone to believe us — we press play. Replay the formation; leave the record live on screen.
06 — Spoken pitch

Written for the ear — and the screen next to you.

30 SECONDS — ELEVATOR (PHONE IN HAND)

[Open the landing page. Hand it over. Talk over it.]

I'm not going to describe it — watch. [the wizard starts typing] That's a venture forming: name, partners — the fourth one's an AI agent — ownership split, constitution… [beat] …and registered. Live public record. Twenty seconds compressed; the real thing takes minutes.

Entity.ID is the venture formation platform. What you just watched is the actual wizard — and the moment the record is live, the venture operates: treasury, fundraising, governance, compliance. Incorporate later, if you need to; everything carries over.

[hand the phone back] Yours takes minutes.

2 MINUTES — PARTNER MEETING / DEMO DAY

[The wizard is already running on screen when you start. Don't acknowledge it yet.]

Every startup in this batch will tell you what their product does. [gesture at screen] Ours has been doing it behind me since I started talking.

That's Entity.ID's formation wizard. Name — it just became a public address. Partners — three humans and atlas-7, an AI agent, KYA-verified. Ownership, split to the percent. A constitution, from tested templates. And… [the record goes live — pause for it] registered. Tarka-labs dot public dot entity dot i-d. A real venture, on a tamper-proof public registry, with a treasury, governance, and compliance already running. The compressed demo took thirty seconds. The real wizard takes minutes. [beat] Minutes.

Why does that matter? Because last year Americans filed five point six million new business applications — a record — and the industry's answer is still paperwork. LegalZoom makes seven hundred fifty-six million dollars a year selling filings. Carta won't even onboard a company until the certificate of incorporation exists. So the riskiest months of every venture run on handshakes — and a court has now ruled a handshake collective can mean personal liability for everyone in it.

Our insight is that proof beats promise. A venture is just software-legible enough now to form itself in front of the buyer — so the demo is the pitch, the product, and the diligence, all at once. And it works for the newest kind of founder too. [slow down] Seventy thousand AI agents are already transacting six hundred million dollars a year. None of them legally exists. You watched one join a founding team ninety seconds ago — verified, scoped, disclosed. That's KYA: Know Your Agent.

Business model: the demo is the funnel. Formation is free; incorporation, verification, and the operating modules are the revenue.

[reach over, hit replay] We don't ask anyone to believe us. We press play. [beat] Entity.ID — a venture, forming before your eyes.

07 — Proof points

Load-bearing facts, with sources.

Carta's Jan 2024 cap-table data scandal forced its exit from secondary trading — private ledgers must be believed; public records can be watched.

TechCrunch, Jan 2024

Estonia e-Residency leads with live counters and earned €125M in state revenue in 2025 — the registry that publishes its numbers becomes the source of truth.

e-resident.gov.ee · ERR News

Record ~5.62M US business applications in 2025; May 2026 alone: 523,971 — a ~6.3M annualized pace.

US Census BFS

Stripe Atlas incorporations +130% YoY in Q1 2026 — AI is minting founders faster than the legal system was designed for.

Stripe Atlas / MindStudio

Samuels v. Lido DAO (2025): participants in an unstructured collective can be personally liable as general partners.

DWT case analysis

Carta requires a certificate of incorporation to onboard; AngelList only funds incorporated companies — nothing before the filing can be shown, because nothing operates.

carta.com/launch · rollups.com/ruv

~69,000 AI agents transacting ~$600M/yr over one payment protocol (spring 2026) — none with legal identity behind them.

Coinbase x402

Every major payment network shipped agent-payment rails between Apr 2025 and Jun 2026 (Visa, Mastercard, Stripe+OpenAI, Google, PayPal, Coinbase).

Forbes / industry announcements

Anthropic's shopkeeping agent (Project Vend, 2025) invented a payment account and told customers to pay into it — economically active, no registered identity, no treasury controls.

anthropic.com/research/project-vend-1

EU AI Act Art. 50 agent disclosure applies Aug 2, 2026; California AB 316 (Jan 1, 2026): "the AI did it autonomously" is not a defense.

EU AI Act service desk · legal-landscape memo

MIDAO's "AI agent incorporation": $9,500 + $2–5K/yr, weeks of concierge, mandatory human kill switch — the agent is never the principal.

midao.org/pricing · /guides/ai-agents

American Banker, on the record: banks now need to "know your agent" — KYA is the industry asking for the product.

americanbanker.com
08 — Lexicon

Say this, not that.

Say thisNot that
watch a venture form; you're watching one happenimagine, picture this
that wasn't a mockup; the real wizardproduct tour, concept video
simulation, compressed (honest caption)real-time (for the compressed hero)
venture, members, ownership, constitution, treasuryfiling, paperwork, docs
tamper-proof public registry; verifiableblockchain, on-chain, web3, crypto
the Entity.ID protocol; the open registry standardRegistryChain (retired — never use)
programmable rules; constitutionsmart contract
treasury; programmable limitswallet
KYA (Know Your Agent) — AI spotlight and belowDAO, DeFi, tokenholders
founders who happen to be softwareAI gimmick framing
incorporate later, records carry overincorporation required

Address format: tarka-labs.public.entity.id. Tarka Labs is a demo venture — a specimen, never traction. Registry stats (2,935,661 · 226,467 · 311) are aggregate registry figures, never "customers".