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Social assets - one system, every platform

The official circled-E mark and wordmark (from the Entity.ID design system in dashboard-ui), one brandbook line per surface - verbatim from the ladder, one villain per surface. Cream ground, Instrument Serif display, mono kickers, the record-card motif, orange micro-accent. Every asset is an editable HTML template in src/ - change the line, re-run the render script, done.

BRAND KIT · updated 2026-08-21

Avatars — Instagram profile · X · anywhere square

Avatar, blue Official mark on Entity Blue1000×1000 · circle-safe
Avatar, cream Official mark on cream1000×1000 · circle-safe

Instagram — post templates 4:5

IG aphorism template A — Aphorism1080×1350 · big serif one-liner
IG record card template B — Record card, dark1080×1350 · verification story
IG announcement template C — Announcement + CTA1080×1350 · headline, sub, entity.id button

X / Twitter

X header, features Header — value prop + feature chips1500×500 spec · rendered @2x · "Incorporate later. Operate now." + banking-ready treasury, fundraising, governance, compliance, agents
X header, cofound cap table Cofound A — the cap table1500×500 · human + agent as equal recorded cofounders, 50/50
X header, cofound chat Cofound B — handshake to record, dark1500×500 · human/agent chat becomes a registered entity
X header, cofound signing page Cofound C — the signing page1500×500 · serif human signature next to mono agent signature
X header, registry-gap Header alt — registry-gap line1500×500 spec · rendered @2x · "Every jurisdiction has a company registry. The internet doesn't."
X avatar Avatarupload the 1000×1000 blue avatar

Facebook

Facebook cover Page cover820×312 spec · rendered 1640×624 @2x · copy centered for mobile crop

LinkedIn

LinkedIn company banner Company page banner1128×191 spec · rendered @2x · left side clear for the logo tile
LinkedIn personal banner Personal profile banner1584×396 spec · rendered @2x · bottom-left clear for the avatar

Link previews — OG image

OG image OG / link-preview card1200×630 spec · rendered 2400×1260 @2x · works for X cards too
To edit any asset: change the copy in its src/*.html template, then run npx tsx scripts/social-shots.ts from the repo root - it re-renders every PNG at platform-exact sizes. Taglines come from the brandbook ladder; rotate them per campaign.