# Entity.ID — Demo Talk-Track

Two modes, one story. **Mode A** — you narrate over the silent flagship cut (`video/final/flagship-demo-silent.mp4`, 2:33) in a meeting. **Mode B** — you drive the interactive demo live (`demo-app/` or tours/flagship.html) and control the pace. Beat timings below match the flagship video's actual marks.

**The one setup sentence before anything plays:**
> "Ninety seconds of forming a real venture, then the same venture five months in — everything you'll see is one product. The venture is a demo — Tarka Labs — the screens are real."

(That last clause kills the "is this real?" question before it forms.)

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## Act 1 — Formation (0:00–1:03)

| t | On screen | Say | Notes |
|---|---|---|---|
| 0:01 | Wizard 1 — name typed live, address confirmed | "Three founders forming a venture. They type a name — and that's already the venture's permanent public address: tarka-labs, on the open registry." | Let the typing play; don't talk over the address reveal. |
| 0:09 | 2 — details | "What it does, where it operates. That's all a registry actually needs." | Speed through. |
| 0:14 | 3 — partners | "Partners join with a name and an email — identity verification is automatic. **This is the KYC moment — remember it, because later we do the same for AI agents.**" | Plants the KYA punchline. |
| 0:23 | 4 — ownership split + donut | "Ownership agreed **now**, at the handshake — not reconstructed two years later in a lawyer's office. Signing rights per founder." | PAUSE a beat on the donut. |
| 0:32 | 5 — terms / arbitration | "Dispute resolution chosen before any dispute exists — neutral arbitration, in the founding terms. This is the recourse layer everyone assumes ventures have. Almost none do." | |
| 0:38 | 6 — constitution | "The constitution drafts itself — a real certificate of formation with their names and shares." | |
| 0:46 | 7 — review | "One review…" | Quiet — let register click land. |
| 0:54–1:02 | Register → success | **Say nothing until the success card, then:** "That's a venture. Public, tamper-proof, formed in minutes. No state filing — that's optional, later, if they ever need it." | **PAUSE #1.** This is where investors ask "wait, what is it legally?" — answer with FAQ #6. |

## Act 2 — Operating (1:03–2:33)

| t | On screen | Say | Notes |
|---|---|---|---|
| 1:03 | Overview, KPIs count up | "Same venture, five months later. This is the part no competitor has — the venture *runs* here. $1.3M in treasury, seven members, nineteen months of runway." | |
| 1:15 | Finance — 3 treasuries, ledger | "Three treasuries — operating, reserve, grants — each with its own signing policy. Every transaction in one auditable ledger. Not a bank bolt-on: the treasury *is* part of the record." | |
| 1:32 | Members, ownership bar | "Seven members, all verified, ownership in the public registry — not a spreadsheet. **And a member doesn't have to be human.** An agent can hold a registered role here, anchored to the accountable people behind it — that's Know Your Agent." | The thesis lands mid-demo, product-first. |
| 1:43 | Governance | "Decisions run through governance — live proposals, weighted votes, quorum, under rules the founders chose in the wizard." | |
| 1:55 | **Fundraising — money shot (~17s hold)** | "And fundraising is built in. A live seed round: $487K of $750K committed, eight investors, standard SAFEs settling straight to the treasury. Signed, wired, committed — the round reconciles itself." | **PAUSE #2 — the longest hold in the cut. Let the investor table breathe.** This screen is aimed at the person you're pitching. |
| 2:12 | Compliance 7/7 | "Compliance stays current — good standing, every identity verified, attestation filed. This page is what a counterparty — or a regulator — checks." | |
| 2:25 | End card | "Form today. Operate immediately. Incorporate when you're ready." | Stop talking. Close laptop-lid energy. |

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## The three planted questions (steer Q&A onto home turf)

1. During 0:14 (partners): the KYC line makes them ask **"so how does that work for an AI agent?"** → answer: the standing check — identity, owner chain, compliance model, treasury mandate — checkable by any counterparty *before value moves*; then the ClawBank contrast (reported May 2026 agent-LLC with *no* disclosure layer).
2. During 1:55 (fundraising): **"who are the investors / is this real money?"** → honest: demo data, real product surface; then pivot to model — [FILL: how Entity.ID monetizes rounds/treasury].
3. At the end card: **"what does 'incorporate when ready' actually mean?"** → the record maps onto a traditional filing; incorporation becomes a feature, not the front door (V6 line) — and that's the wedge no incumbent can copy without cannibalizing itself.

## Live-demo route (Mode B, ~4 min, demo-app/)

wizard.html (do steps 1→4 live, type the name yourself — the typing is the magic) → skip to 7, register → index.html overview → finance.html (open one treasury's policy) → fundraising.html (**stop here, longest**) → compliance.html. Skip governance live unless asked — it's the first thing to cut for time.

## Failure modes

- Video won't play → tours/flagship.html autoplay mode is the same story as clickable hotspots.
- "Is this deployed?" → app.entity.id is live; demo shows the populated experience. Never claim demo data is customers.
- Time crushed to 60 seconds → play 0:46–1:15 only (register → success → overview) and say the fundraising line over the overview screen.